MEDIA ADVOCACY

Media advocacy refers to the policy change alliance with mass media. In addition, the change is related to community development focusing issues on health, social, environment, education sector etc. Media advocacy are not work for individual change; it is working for the change of social environment.

ELEMENTS OF MEDIA ADVOCACY

• Object’s goal to create awareness

• Target audience

• An existing massage for mass people

• Looking for opinion leaders, famous personalities, religion leaders etc who can create pressure on law maker

• Alliance with mass media

Issue:

• Many young people are drag addicted.

• Policy maker:

• The government

• Strict law for drag dealers as well as for the addicts

• Looking for a person or group of people for an example rich, dominant class of the society who have the power to motivate the lawmaker

Policy key:

• To control the fair the law should be implementing strongly. Make barriers or arrested the drag dealers and addicts on the spot can be an effective solution. In this case, DMP (DHAKA METRO POLITAN POLICE) can apply this policy firmly. A formal proposal can be send to the police commission to finalize. To persuade the people mass media can play a crucial role. To expose the problem mass media can be an effective support. Involving mass media the people will acknowledge about the government policy. The police will be more conscious about their work.

Implication of adoption or not adoption the policy:

• Involving the police we have to notice whether the law is maintaining strictly or not. The addicts as well as the dealers are obeying the policy or they are trying to convince the police to help them. In this case, govt. should have a law for police also.

Recognized the issue:

• Through the mass media, people will get to know about the law. If the mass audience knows the fact, they will become conscious about drags. The common people will be benefited, if the police maintain the law.

Policy consensus:

• The mass people will come forward to observe the law. The law is made for their own betterment. They will consensus with the action of the police.

Message source:

• The mass media will be television, newspaper, radio, hanging leaflet inside the vehicle.

Effective mass media:

• Most people love to watch Television. It also broadcast news event. To convey the policy message the mass media should scroll the news repeatedly on air. They can also have an aggressive social message. Through televisions, the problem can expose visibly. Hanging leaflet inside the vehicle can be successful medium.
• Proper plan and direction can be a successful project. Media advocacy works for the community. The plan and preparation has to be sketched before implementing. For a successful change in the society and to win the attraction of the audience media advocacy plan and preparation should be followed systematically.