SOCIAL MARKETING:

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole (source-Wikipedia). For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.So Social marketing implies the technique of marketing to sell their social commodities among the community people to make awareness against any harmful activities. And their aim is to change the behavior according to their product.
4ps of social marketing:

Here let’s imagine a society where we work as ‘B’ organization. And our goal is to bring change the behavior towards smoking. And it’s obviously a trail version-

Place: Any city of Bangladesh.

Product: Anti-smoking chocolate.

Price: Free for trail version.

Promotion: The procedure will be made aware of the product and its availability as well as the evil effect of smoking and thus the awareness will make the society members be going to accept the product..